bespoke website - A Bed & Breakfast with a strong, complete digital presence

What we did

Overview

Villa Esperide is in Pellaro, on Reggio Calabria's seafront, 6 km from the airport. The spacious property offers six B&B rooms, direct access to the sea and a garden of over 4,000 square metres, also ideal for private events. The project began with the need for a distinctive, coordinated presence that could guide guests from discovering the property to booking, through content, imagery and social media.

The first step was producing visual content: a DSLR photo shoot, drone footage and 360-degree photography to convey the villa's spaces, setting and atmosphere. This material became the common thread running through the website, social media and printed communications.

We designed and developed a website in Italian and English that serves both editorial and commercial purposes. Photography introduces the villa, while rooms, included services, activities, contacts and directions help visitors quickly find what they need. Rooms and activities are powered by Strapi, allowing text and images to be updated without a developer.

To turn the website into a direct sales channel, we configured Little Hotelier and its booking engine integration, allowing guests to check availability and pay online. In parallel, we set up the property on Booking, Airbnb and Expedia, as well as Google Maps. We configured rate plans and managed the process through to publication on the hotel booking platforms.

The project includes an editorial guide to local activities and restaurants, Instagram and Facebook profiles, regular social media posts and marketing campaigns. We also created business cards, flyers, a property map and merchandise to keep the experience consistent beyond the screen.

We paid particular attention to mobile use: simplified navigation, clearly readable calls to action, optimised images, 360-degree panoramas and a content hierarchy designed for browsing on a smartphone.

Official website: villaesperide.com